Roles & Careers

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How Do I Get Into SaaS Sales With No Experience?

Learn how to enter the challenging world of SaaS Sales with no prior experience.

How Do I Get Into SaaS Sales With No Experience?

If you’re looking to get into the exciting world of SaaS Sales but don’t have any experience, don’t worry! This article will give you some tips and tricks on how to get started.

First, let’s take a look at what SaaS Sales is all about.

 

What is Saas Sales?

SaaS stands for software as a service, and it refers to software that is delivered over the internet. In other words, it’s a subscription-based model where customers pay for access to a software application.

Saas Sales is a term used to describe the process of selling software as a service. This type of sales typically involves a subscription model, where the customer pays for access to the software on a monthly or annual basis. In many cases, SaaS Sales also involve a pay-as-you-go pricing model, where the customer only pays for what they use.

As a SaaS salesperson, your job will be to sell subscription-based software applications to businesses and individuals. You’ll need to be able to identify potential customers, build relationships with them, and close deals.

“Breaking into SaaS sales without prior experience is challenging but achievable; focus on understanding the product deeply, leveraging transferable skills, and continually expanding your industry knowledge to build a strong foundation for success.”

Caroline van Schaik

Recruitment Consultant

Required Experience in SaaS Sales

Now that we’ve discussed what SaaS Sales is, let’s delve into the experience and training often needed in this field, along with some tips for getting into SaaS Sales with no prior experience.

 

What Experience Do You Need in Selling Saas?

There is no one specific answer to this question, as the amount of experience needed in selling Saas will vary depending on the company and position.

However, some general tips for selling Saas would include understanding the product and its features inside and out, being able to effectively communicate its value proposition to potential customers, and having a strong understanding of the competitive landscape.

Additionally, it is often helpful to have experience working with or selling to customers in the target market, as this can give insight into their specific needs and pain points.

 

What Training and Education Can Help You Develop SaaS Sales Skills?

There is no one-size-fits-all answer to this question, as the best training and education for developing SaaS Sales skills will vary depending on your specific goals and needs.

However, some general tips that may be helpful include studying sales strategies and techniques, attending sales training courses or seminars, and networking with other sales professionals.

One way is to take courses offered by professional organizations such as the National Association of Sales Professionals.

Additionally, it can be beneficial to stay up-to-date on industry trends and news in order to better understand the ever-changing landscape of SaaS Sales.

The best way to develop SaaS sales skills is through on-the-job training and experience. However, there are several ways to supplement your sales training and education.

Infographic outlining the key tips and strategies for developing SaaS skills set: Sales Strategies and Techniques, Education and Training, Networking opportunities, Staying up-to-date, On-the-job Training and Additional Resources including mentorship, coaching, and participation in discussions and workshops.

 

Now that we’ve covered what SaaS Sales is all about, let’s take a look at some tips on how to get started in this exciting field without prior experience.

 

1. Define Your Goals 

Before you start your job search, it’s important to take some time to reflect on what you want to achieve in your career.

Do you want to be a top performer and earn a high salary? Do you want to be in a leadership role? Do you want to work for a start-up or a large corporation? Once you have a clear idea of your goals, you can start searching for jobs that will help you achieve them.

There are a few things that you can do to increase your chances of getting hired by a SaaS company, even if you don’t have direct sales experience.

  • First, try to get some experience working in customer success or customer support at a SaaS company. This will give you exposure to the product and the customers, which will be helpful when you are selling the product.
  • Additionally, try to get involved in the SaaS community by attending meetups and conferences. This will help you network with people in the industry and potentially find a job lead.
  • Finally, make sure that your resume highlights any relevant skills or experiences that you have that could be transferable to a sales role.

 

2. Research the SaaS Landscape

The first step is to research the SaaS landscape. There are a lot of different companies out there, and it can be overwhelming to try and figure out which one is the best fit for you.

To narrow it down, start by thinking about the type of product you’d like to sell. Do you want to sell a CRM? A project management tool? A marketing platform? Once you have an idea of the type of product you’d like to sell, research companies that make that type of product.

Once you’ve identified a few companies that you think might be a good fit, it’s time to start reaching out to people who work there. See if you can find someone who is in sales at the company and ask if they’re willing to chat with you about their experience. This can give you a good sense of what it’s like to work at the company and whether or not they would be a good fit for you.

When you’re researching companies and talking to people who work there, pay attention to red flags. For example, if you hear that a company has a high turnover in their sales department, that could be an indication that it’s not a great place to work. Or if people tell you that the sales process is very complex and confusing, that could be another red flag. If you see any red flags, consider them as you decide which company to work for.

Once you’ve found a few companies that seem like they could be a good fit, it’s time to start applying for jobs! Start by tailoring your resume and cover letter to match the specific requirements of each job opening. Then, practice your interviewing skills so that you can ace your interviews and land the job you want.

Person researching SaaS companies and products on a computer, identifying suitable companies by product type, company culture, and potential red flags.

 

3. Find a SaaS Company That’s a Good Fit

There are a lot of different types of SaaS companies out there, and it’s important to find one that’s a good fit for you and your skill set. There are a few things you should keep in mind when you’re looking for a SaaS company to work for:

  1. The company’s size
  2. The company’s stage of growth (start-up or scale-up for example)
  3. The company’s culture
  4. The company’s product

Once you’ve found a few companies that fit the above criteria, the next step is to reach out to them and see if they have any openings in their sales department.

If they don’t, don’t be discouraged – reach out to their HR department and see if they know of any openings at other companies that might be a good fit for you.

 

4. Make a List of Your Transferable Skills

Start by making a list of your transferable skills. SaaS sales is a fast-paced, high-pressure environment, so you need to be able to think on your feet and adapt quickly to change.

If you’ve worked in a similar environment before, that’s a great start. Even if you haven’t, there are probably transferable skills that will help you succeed in SaaS sales.

Some examples of transferable skills that would be beneficial in a SaaS sales role include:

  • Excellent communication skills: You’ll need to be able to build rapport quickly and articulate your point clearly and concisely.
  • Strong negotiation skills: You’ll need to be able to negotiate terms with customers and close deals effectively.
  • Resilience: You’ll need to deal with rejection and handle difficult situations calmly.
  • Product knowledge: You’ll need to have a good understanding of the product you’re selling and be able to articulate its benefits clearly.
  • Industry knowledge: You’ll need to keep up with industry trends and understand the specific needs of your target market.

 

5. Create a Winning Resume and Cover Letter

When you’re applying for SaaS sales jobs, it’s important to create a resume and cover letter that will stand out to hiring managers. To do this, you should focus on highlighting your relevant skills and experience, as well as any achievements you’ve made in previous roles.

If you don’t have any direct experience in SaaS sales, then you can highlight other types of sales experience or any experiences you have that show you have the skills needed for success in this role. For example, if you’ve successfully managed and hit targets in a fast-paced environment, this would be a good thing to highlight.

In your cover letter, be sure to explain why you’re interested in working in SaaS sales, and why you think you’d be successful in this role. If you have any questions about the specific requirements of the job, be sure to ask them in your cover letter as well. By doing all of these things, you’ll ensure that your application stands out from the rest.

 

6. Ace The Interview

While it may seem daunting to try and get a job in SaaS sales with no experience, there are a few things you can do to increase your chances of impressing potential employers in an interview.

Before the interview, research the company thoroughly and be prepared to discuss why you think you would be a good fit for their team. In addition, brush up on your knowledge of the SaaS industry and be prepared to talk about current trends.

In the interview itself, focus on highlighting any relevant skills or experience you may have, even if it’s not directly in SaaS sales. For example, if you’ve worked in customer service or as a sales representative in another industry, emphasize the transferrable skills you’ve gained that would apply to a SaaS sales role.

Finally, be sure to exude confidence and convey your enthusiasm for the role. If you show that you’re passionate about SaaS sales and eager to learn, you’ll be more likely to land the job-even without previous experience.

Make sure you read our Top SaaS Sales Interview Questions to be prepared for the questions you might get.

A group of professionals engaged in a SaaS sales workshop, exchanging ideas and insights, highlighting the significance of networking and attending industry events for newcomers to the SaaS sales domain.
A professional sitting confidently in an interview setting. He is engaged in conversation with an interviewer, showcasing preparation and confidence. The image conveys the essence of acing a SaaS sales job interview.

7. Onboard And Get up To Speed Quickly

The SaaS sales world is ever-changing, and the most successful salespeople are continuously learning and keeping up to date with the latest resources, trends, and strategies.

“Onboarding” is the process of getting new hires acclimated to their new role and company. The onboarding process should set new hires up for success by providing them with the necessary resources and knowledge to excel in their role.

As a new SaaS sales rep, you should aim to onboard and get up to speed quickly so that you can start selling as soon as possible. Here are a few tips to help you get started:

  • Read articles, blog posts, and forum discussions about SaaS sales. This will help you understand the basics of SaaS sales and give you a foundation upon which to build your knowledge.
  • Talk to experienced SaaS salespeople. Pick their brains about what has worked well for them in the past, what tools they use, and what strategies they recommend.
  • Shadow or job shadow someone on your team. This will give you a first-hand look at how they sell so that you can learn from their successes (and failures).

 

8. Succeed in Your New Role

Like with any sales role, the key to success in SaaS sales is understanding your product and your customer. To understand your product, it is important to have a comprehensive understanding of the features and benefits of your software and how it solves your customer’s specific problems. Once you understand your product, you can begin to understand your customer.

To succeed in a SaaS sales role, you must understand who your ideal customer is and what their specific needs are. Once you have a good understanding of your product and your customer, you can begin to craft a sales pitch that will resonate with buyers and helps them see the value in your software.

The final piece of the puzzle is understanding the buying process that your customers will go through when considering a purchase. Who are the key decision-makers within the organization? What are their pain points? What are the major objections that they will have? Answering these questions will allow you to create a sales strategy that helps you win deals and succeed in your new SaaS sales role.

An infographic describing the keys to SaaS sales success: know your product, know your customer, craft your pitch and understand the buying process.

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